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Rob Caskey is a former collegiate athlete, a published sportswriter, a Web marketer/publicist, and a Web content developer. He is currently the assistant director for online communications with PBS Online, the Web site for the Public Broadcasting Service, and also works as a freelance sportswriter. For more information, please see his resume below:

EXPERIENCE
Assistant Director, Online Communications-May 1996 to present
PBS Online, Alexandria, Virginia
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  • Responsible for copy writing and design oversight of all marketing and promotional materials for PBS Online (www.pbs.org), the 65,000+ page Web site of the Public Broadcasting Service.
  • Develop the annual marketing/promotion plan for PBS Online in tandem with the associate director of online communications.
  • Write press releases used to alert the media of significant PBS Online business and events.
  • Author weekly issues of PBS Previews, an online promotional newsletter detailing upcoming PBS programming and Web content distributed to nearly 100,000 subscribers.
  • Manage promotional relationships with PBS Online partners including Netscape In-Box Direct, Microsoft, Snap! and WebTV.
  • Perform search engine optimization and registration for PBS Online's 300+ sites.

  • MovingVan.com Crimestats2

    Produced Web site for 1998 PBS annual report, and comprehensive companion Web sites for the PBS television programs "The Great War and the Shaping of the 20th Century" (www.pbs.org/greatwar/); "Mysteries of Deep Space" (www.pbs.org/deepspace/); and "Secrets of the Ocean Realm" (www.pbs.org/oceanrealm/).
Senior Scientist (Technical Writer)-November 1992 to May 1996
Vector Research Incorporated, Arlington, Virginia

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  • Authored or co-authored more than 10 manuals and documents for both in-house and external distribution, and also authored articles that appeared in the company newsletter.
  • Proofread, edited and revised government deliverables to ensure compliance with quality standards.
Freelance Sportswriter-March 1993 to present
Journal Newspapers, Fairfax, Virginia

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  • Have written more than 150 feature, preview and wrap-up articles, as well as game summaries, about sports ranging from gymnastics to auto racing.
  • Articles and commentaries written have appeared in The Washington Post, The Fairfax Journal and The Prince William Journal.
EDUCATION
The George Washington University, Washington, D.C.

Masters of Tourism Administration, School of Business and Public Management (sport and event management and marketing concentration) earned December 1998
Relevant Courses: Sports Marketing and Public Relations, Sports Journalism
Masters Thesis Topic: "An Examination of the Attitudes of Sports Marketers Toward the Use and Viability of the World Wide Web as a Profitable Tool for Marketing Sports" (to be published in the Sport Marketing Quarterly industry journal in March 1999)

James Madison University, Harrisonburg, Virginia


Bachelor of Business Administration (finance concentration) earned May 1992

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